“‘You lied to me,’ said Shadow.
‘It’s one of the things I’m good at,’ said Loki. ‘But you were lucky we were inside together. You would never have survived your first year without me.’
‘You couldn’t have walked out if you wanted?’
‘It’s easier to just do the time. You got to understand the god thing. It’s not magic. Not exactly. It’s about focus. It’s about being you, but the you that people believe in. It’s about being the concentrated, magnified essence of you. It’s about becoming thunder, or the power of a running horse, or wisdom. You take all the belief, all the prayers, and they become a kind of certainty, something that lets you become bigger, cooler, more than human. You crystallize.’ He paused. ‘And then one day they forget about you, and they don’t believe in you, and they don’t sacrifice, and they don’t care, and the next thing you know you’re running a three-card monte game on the corner of Broadway and Forty-third.'”
– Neil Gaimen, American Gods